The Kogod Marketing Association is the premiere undergraduate marketing organization at American University. Our mission is to create and facilitate a forum for students interested in marketing to meet and work with one another. This organizational atmosphere will promote a sustained exchange of ideas and forward calibration amongst members. Strengthening the core of the association will help cultivate the notion that it is important to be a member. KMA will strive to bolster itself while growing in membership and mission. A successful association will be one that every Kogod Marketing student would recognize the value of membership. As of last year, the Kogod Marketing Department’s enrollment stands at approximately 60 declared majors and 120 declared minors. These students should be encouraged to join and be active members of KMA.
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